I recently completed a logo design and Website for a company importing a line of high style, high quality German eyeglass lenses and frames into the USA. You can see an example of the frames and lenses shown above.
The Company is called German Brillen Imports. There were no restrictions and there was no client direction other than just do what it is you do! And what follows is what I did. I'll show some of the solutions I came up with and then the final, client approved logo design.
Many of the frames, such as the one shown above, have very thin wire parts. This design was an attempt to capture some of that feeling. I modified the characters in the font OCR-A almost completely redrawing the B to match the lines of the G which was also modified.
For this design I used the font Onyx and attempted to create a "high fashion" look. I removed the dot from the lowercase i and replaced it with a rotated apostrophe which looks like an eye.
These letter forms were drawn from scratch and create a whimsical look.
These letter forms were also hand drawn and were an attempt to visually communicate the shape of some of the lenses and the thin wire frames that attach to the lenses. It was one of my favorite designs as it was both unique and elegant and visually communicated the nature of the company and its eyewear products.
This design is similar to the last design and again is an attempt to capture the look and feels of the thin drawn metal frame material.
I wanted to communicate a lens with the company initials engraved in the lens. The font is called Shockwave. The reflection/shadow was created with a bitmap of the glass lens with about a 70% Stained Glass transparency added. Placing the bitmap in front of the lens and down and right makes the glass appear to be transparent.
A simple approach.
The client after seeing my first round of designs asked if I could incorporate the colors of the German flag, red, yellow and black. The gun metal gray is almost black. The letter forms were hand created. I really liked this design as well.
Maybe this design was too obvious?
And this is the design the client selected. The font if Gill Sans. The thingy over the i is a hint of the frame attaching to the lens.
You can visit the German Brillen Imports Website here. I know that some of you may miss a lot of Flash effects but I preferred to avoid gratuitous effects and let the elegant design of the eyewear dominate. If you visit the site, check out the Collections section where you can see the entire line of lenses and frames. Each of these photos does have a rollover effect that changes to a close up detail photo when you mouse over. In this case, the effect is justified as it provides an overview and a detail view of each frame.
UPDATE: In Workbook 46 I presented some logo designs for Margolin & Associates. I also reported that after playing "shoe salesperson" for many months, the client could not decide on a design and we parted ways.
Well, a few months later they contacted me again and liked one of my earlier designs. So after playing shoe salesperson again (my client wanted to see many variations of each revised design, like a customer wanting to be shown one pair of shoes after another) we finally agreed on the final design and type treatment. I am happy to show the results here.
And that wraps up Workbook #50. Kind of a milestone. I hope you found a few things of interest and I sincerely hope you learned a thing or two.
I really appreciate your comments, questions, and especially suggestions for future topics. Please use the feedback form on the next page to forward your comments to me.
Gary W. Priester