One question I ask myself when designing a logo is are there any characters that can be modified? Sometimes the answer is yes and sometimes the answer is no. But it is a good place to start. Many times a symbol or photo can replace a character and be used to telegraph the nature of the product or service. In this tutorial, we'll look at a few ideas that popped into my head while I was putting this Workbook together.
In this example I substituted a star for the A in stars. The E in STRIPES was colored red and two white rectangles placed between the horizontal members of the E covering the vertical portion of the E to create stripes.
Not much need to explain what was done here. A rock and a roll. Could work with the text or on its own.
The antenna makes a perfect V.
Two beveled circles with Glow Shadow effects applied replace the OO in GOOD creating a pair of halos while a devil mask (actually a Japanese Noa Play mask) adds to the evilness of the word EVIL.
Simple beveled circles with beveled triangles give this treatment direction.
Finally here are some found objects that you can use to create other characters. 4 toothpicks used for a W, a pair of paperclips arranged to make an M and a W. A yo yo I found in my drawer with the string arranged to make a lower case g (could be flopped to make a p a q or a d). And a roll of tape which makes a dandy O. Of course it helps if there is some relationship between the objects and what the logo represents.
These are just a few ideas that I hope will inspire you to look around your desk and around the house to see if you can discover more found logo objects.