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I prefer a very simple mark for a logo. But some clients do not think they are getting good value for their money with just a simple mark. They like to have more things going on (More is better in this case). So this next series of logos explores ways to take one design and embellish it so the client is happy and feels that he is getting his money's worth.
This variation uses a Linear gradient filled logo with a Floor Shadow added. The shadow is appropriate as gives the logo a structural appearance.
Builders in the southwest also work with native Granite stone. A freehand shape was filled with a Granite 6 fill from the Fill Gallery > Stone Fills folder. A Rounded bevel adds depth to the Granite. A Linear fill was applied to the logo using two gold colors and a Flat bevel and a Wall Shadow added.
Builders work with blueprints. So I created a blueprint effect using Paper 15 and Paper 17 fills from the Fill Gallery > Background Fills folder.
Builders in the southwest also use a lot of Pine wood both inside the homes they build and on the outside. This design uses a rounded rectangle filled with a Pine grain (from a photo I took with my digital camera). A Rounded bevel gives the rectangle some depth. The same grain fill was applied to the logo and a Rounded bevel applied with the Light Angle reversed to make the bevel appear to be carved into the wood. A clone of the logo was made, the bevel removed, the fill changed to a dark yellow, and a 50% Stained Glass transparency added to add depth. Simple techniques for adding another dimension to a simple logo design. This wraps up another edition of the Workbook. I hope you learned a thing or two. Your comments, questions, suggestions, are always welcome. Please use the feedback form on the next page to let me know what you think. Gary W. Priester
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