For those of us who like to build things from scratch, or almost from scratch (writing your own program would really be doing things from scratch), PayPal offers a way to let us combine our own excellent design, with the functionality of PayPal’s back end. In the Designs Gallery > E-commerce Widgets folder are three pre- programmed PayPal buttons: Buy Now, Add to Cart, and View Cart. You need to have PayPal account, and it takes a few days for PayPal to verify your information, but PayPal has been doing this for some time and they offer a broad range of services. I use PayPal, for example to send Invoices to my clients, both in the US and around the world. And PayPal only charges a fee when you make a sale or a transaction. They have made it very easy to sell items from your website in a very organized, professional, and businesslike manner.
HAPPY CEREAL 3D STEREOGRAM GICLEE PRINT 20” x 16” Archival Rag Paper with Pigment Inks $50.00 Mouse over image for detail The example above is an idea of how you can combine the power of the Eyecatcher Widgets, in this case the Cloud Inner Zoom 1 widget, to provide detail of the smaller image, with PayPal to market your product. Your shopper has the three options shown above, plus the options to Continue Shopping or Check Out when an item is in the cart. The buttons are live but please do not complete the purchase. I don’t have any prints of the stereogram to sell. Honest. <center>3D STEREOGRAM PRINT 2011 Gary W. Priester</center> <center>3D STEREOGRAM PRINT 2011 Gary W. Priester</center> <center>3D STEREOGRAM PRINT 2011 Gary W. Priester</center> <center>3D STEREOGRAM PRINT 2011 Gary W. Priester</center>
Baby Giraffe 3D Stereogram Print 20” x 16” $50.00 Cat & Mouse Yin & Yang 3D Stereogram Print 20” x 16” $50.00
Ted E. Bear 3D Stereogram Print 20” x 16” $50.00 Rubber Duckie 3D Stereogram Print 20” x 16” $50.00 In this example, I have used the High Slide pop up feature (Website Properties > Image tabbed section) to provide large images for my customers. Please do not but any of these prints. OK? Thanks. Did I already say this? Well if you’re keen to shop you’ll get a chance in a few moments. Google has similar buttons and options and you can use Analytics to track your customers. What really appeals to me about using PayPal to handle the shopping cart, is it gives me the opportunity to design my store just the way I want it to look. I can use some of the excellent Eyecatcher Widgets (Designs Gallery > Widgets) and I can create a store that looks like MY STORE and not someone else’s. I’m funny that way. I forgot to mention this. You can also create a Donate button so your visitors can make a donation to you or a charity, on your site.
I have to confess. I LOVE AMAZON.COM! I buy almost everyone on-line from them. They stand behind what they sell (as long as they are selling it directly). Here’s an example why I like them so much. A few years back I purchased a Nikon digital camera. The price was about $350. The very first day I had the camera, it fell off the tripod and smashed. Most merchants would have said sorry, you break it, you buy it. Not our fault. Sorry about that! Etc. I sent an e-mail to Amazon, said it was entirely my fault, and was there anything they could do? The next morning, I had a response expressing their regret about the camera. They said they we sending me a free replacement camera, and they would send me a free return shipping label to return the broken camera! Just like that! No questions, no hassles, a free replacement camera, shipped priority, plus free return shipping. Am I a happy and loyal customer? You had better believe it. If you sign up for an Amazon Associates account, you can not only sell your own merchandise (if Amazon.com carries it, my stereogram books for example), you can sell any of Amazon’s merchandise from your website, like a retailer. And earn real money. No inventory problems. You can also include things such as the helpful search box above. It works. Go ahead and try it (any thing you buy earns me money $$$!).
My other confession is I am a sucker for Deal of the Day websites, such as www.WOOT.com (also owned by Amazon). When you drag the Amazon.com Associates widget onto the page, you have dozens of get rich quick options such as the Lightning Deal widget shown above. The deal changes frequently to keep your shoppers coming back. Key in Gary W. Priester and press GO! to see my oeuvre.
These book ad images are generated through the Amazon Associates widget. Generate then Copy the script, right click on the page and select Paste... > Paste HTML Placeholder. How hard is that? These links are real and you are free to buy as many books as you wish, though I think Looking Good in Color has been out of print for a while. Amazon also has a program they call the AStore that let’s you build a shopping area on your website from which you can link to products that are available on Amazon.com’s website. I think I just mentioned this. There are a few other options in the e-commerce widgets including: Google Checkout, eBay to Go, and Cartfly. Plus there are many more opportunities on the web for e-commerce websites and for associates programs. But I hope that this Workbook has shown you how the process works and how you can customize it. There’s money to be made out there. Remember, Jeff Bezos, the founder of Amazon.com had to start somewhere. So get out there and start selling. And while you’re at it, don’t forget to add those Made with Xara associate links to your website. I welcome your questions, comments, corrections, or quality gossip. Use the e link on the navigation bar to send me e-mail or use the link below. And in case you forgot, the Z link on the navigation bar links to the Zipped Workbook for you to download. Gary W. Priester Host of the Xara Xone Send e-mail