PCG
The concept was made for a research group at the Åbo Akademi University. A couple of "institutions" of the chemistry-technical faculty joined to a single research group -Process Chemistry Group - and needed therefor a new logo and look. The university colours are black and yellow, and the faculty colour is green, so I started from those colours. The group had been accepted by the Finnish Academy (kind of a head organisation of all universities in Finland) as a "centre of excellence" research group. I suggested that a chemical molecule symbol could be suitable, and the professors suggested this"flash" shaped symbol of a molecule which they for some reason find very interesting and intrigueing (don't ask me about it, I haven't studied chemistry since school about 20 years ago).
Anyway, the molecular symbol they suggested was perfect: it looked a bit like a flash (for power and dynamics) and it pointed upwards (for success). And
the colours I mentioned fitted in as well.
So what you see here is the letterhead, business cards (the group members can choose either a vertical or a horizontal model), the main logo and a black
& white sticker
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