Step-By-Step

Creating the erie glow to the type is achieved with a Blend. But first, place a Copy of the type, BLOOD (why does he keep capitalizing that word?) and drop in the Clipboard (Ctrl C). Select all the black letters and Combine them (Ctrl L). Add a light blue 1 point outline to the combined type. (a.) Create a Duplicate, (Ctrl D) give it a 12 point black outline. (b.) and send it to the back (Shift PgDn) (c.) Select both and apply a 10-step Blend (Ctrl B). (d.) Paste a Copy (Ctrl P) from the Clipboard on top. (e.) When placed over the black background the type appears to glow.

That's it in a nutshell. Not all that mysterious after all. The next page reveals the finished illustration in all its BLOODY glory.